The Growing Impact of Black Women in Business

The current issue of US1 includes a piece on an upcoming event addressing the growing impact of Black women in business.

When it comes to starting and taking care of business, women — especially women of color — are doing it more and perhaps, better than almost anyone else, according to Nielsen Holdings senior executive Don Lowery, senior vice president of corporate reputation for the global marketing, data and consumer information giant. “More than half of black women agree they are more likely to purchase brands that support a cause they care about,” he says.

This and other insights will be the subject of Lowery’s presentation, “African American Women: Our Science, Her Magic,” at the Crowne Plaza Princeton in Plainsboro on Thursday, December 7, at 6 p.m. The presentation will be part of the 10th-year annual reception hosted by the African American Chamber of Commerce of New Jersey (AACCNJ). The cost is $60 for members and $75 general admission. For more information, visit www.aaccnj.com.

To read the full US1 piece, click here.

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