Targeting Your Demographic. How We Orphaned A New Annie.

I’m not sure how many of you got out to see the new Annie movie. My daughter and I were there on the opening day and we LOVED it! We loved the original movie and the story so we were looking forward to this new movie.

Then I heard about Target marketing the merchandise for the movie with a model who looked nothing like the actress who plays the role in the 2014 version of Annie.  I heard also that retailers this holiday season were actually selling black Barbie for a much higher price than the white Barbie doll.  http://www.dailymail.co.uk/femail/article-2869147/Target-comes-fire-customers-selling-black-Barbie-doll-twice-price-white-version.html

Here is an excellent blog post from Elizabeth Grattan about the way some of the differences in how we are looking at Annie and race.

https://medium.com/@elizabethgrattan/targeting-your-demographic-how-we-orphaned-a-new-annie-986594a869b

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