Targeting Your Demographic. How We Orphaned A New Annie.

I’m not sure how many of you got out to see the new Annie movie. My daughter and I were there on the opening day and we LOVED it! We loved the original movie and the story so we were looking forward to this new movie.

Then I heard about Target marketing the merchandise for the movie with a model who looked nothing like the actress who plays the role in the 2014 version of Annie.  I heard also that retailers this holiday season were actually selling black Barbie for a much higher price than the white Barbie doll.

Here is an excellent blog post from Elizabeth Grattan about the way some of the differences in how we are looking at Annie and race.


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